“Raw whole-food zinc complex — more bioavailable than synthetic isolates.”
Whole-food zinc complexes are real and absorb meaningfully better than oxide or gluconate — but the 'more bioavailable than synthetic isolates' framing overstates the gap vs picolinate or bisglycinate. The published evidence puts whole-food formats roughly equivalent or slightly below the top isolated chelates (Maares & Haase 2020 PMID 32183116 catalogues picolinate and bisglycinate at the top of the absorption hierarchy). Accurate vs cheap forms; misleading vs the top chelates.

