“Phospholipid-bound omega-3 — superior bioavailability.”
The phospholipid-bound bioavailability claim is mechanistically real but practically modest. Ulven 2011 and Maki 2009 measured roughly equivalent or 10-20% higher Omega-3 Index increase from krill vs fish oil at equivalent EPA+DHA doses — meaningful but not 'dramatically superior' as some krill marketing implies. Onnit's framing is on the right side of the truth, slightly overstated.

