“3× better absorption than regular CoQ10 — clinically proven water-soluble.”
The ~3× absorption gain is real and published versus carrier-free fasted ubiquinone — Bhagavan and Chopra 2006 (PMID 16551570) documented the polysorbate-emulsion bioavailability improvement. The claim becomes misleading when 'regular CoQ10' is unspecified: vs bare-softgel ubiquinone, true. Vs ubiquinone with a fat-containing meal, false. Vs ubiquinol form, false. The 3× framing oversimplifies the comparison and is the largest credibility gap in the brand's marketing.

