“Highest phospholipid load — superior absorption.”
Viva does carry the highest disclosed phospholipid load on our krill list (575 mg/serving), and phospholipid delivery is a real, mechanistically-grounded absorption edge (Ramprasath 2013, Ulven 2011). But the practical advantage is modest (~10-20% per mg of EPA+DHA), not 'dramatically superior' — and it improves uptake of the 270 mg of actives present, it does not add actives. The leading-phospholipid claim is true; the 'superior absorption' framing is on the right side of the truth but easy to overread.

