“Ubiquinol is the active form of CoQ10, and the body's ability to convert CoQ10 to ubiquinol diminishes with age.”
Accurate and well-established. Ubiquinol (reduced) is the form that does the electron-shuttle work in mitochondria; ubiquinone (oxidised) requires endogenous conversion. Conversion efficiency declines with age and is impaired by statins, which is why ubiquinol shows 2-4× higher plasma CoQ10 than ubiquinone in adults over 40 (Zhang 2018, PMID 30558828; Hosoe 2007). This is the single most important and most honest claim Qunol makes — and the entire rationale for choosing this bottle over cheaper ubiquinone.

