NOW Foods Neptune Krill Oil 500 mg Review
#3 of 9 · Best premium✓ Label verified · Supplement Facts read Oct 18, 2026Real retailer photo, cut out. Label unedited.
Consider it. The clinically-studied, contaminant-tested branded krill — at a fair price for the pedigree. NKO (the original studied krill) + 195 mg EPA+DHA and 450 mg phospholipids per serving + 360 mcg astaxanthin + Friend of the Sea certification + PCB/dioxin/heavy-metal screening + NOW's 30-year GMP labs + about $0.57/serving ($2.90 per gram of EPA+DHA).
$16.99 / 60 softgels (30 servings)~$0.57 / 2-softgel serving
Why It Scores 8.3 — And The Label Line Behind Each Number
EPA+DHA dose + phospholipid form
30% of scorePhospholipid-bound EPA+DHA at 195 mg combined per 2-softgel serving (135 EPA / 60 DHA), with a strong 450 mg phospholipid load and 250 mg total omega-3. The phospholipid format earns krill's modest per-mg absorption edge. But at 500 mg krill oil per softgel — only ~98 mg EPA+DHA per cap — the absolute per-cap dose is low, so a full serving is two softgels and reaching clinical omega-3 ranges is impractical on krill alone.
- Active form
- Phospholipid-bound EPA + DHA (NKO Antarctic krill oil) + esterified astaxanthin
- Per softgel
- 500 mg NKO ≈ 98 mg combined EPA+DHA (low per-cap dose — full serving is 2 softgels)
- Trial-dose alignment
- Covers the 250-500 mg/day wellness floor at 1-2 servings; the 1-2 g/day cardiovascular range is impractical on krill (10-20 softgels)
- Inactives
- Softgel capsule (gelatin, glycerin, water); naturally stabilised by astaxanthin
Testing + contaminant screening
25% of scoreFriend of the Sea certified and explicitly tested for PCBs, dioxins, mercury, and other heavy metals, manufactured under NOW's in-house GMP-certified labs — one of the most consistent QC operations in the supplement industry across 30-plus years. Antarctic krill also sit at the lowest trophic level (eating phytoplankton), so contaminant bioconcentration is naturally near-zero to begin with.
- Certifications
- Friend of the Sea certified · tested for PCBs, dioxins, mercury, heavy metals
- Manufacturer
- NOW Foods (Bloomingdale, IL · founded 1968 · in-house GMP-certified analytical labs)
Source + NKO clinical pedigree
20% of scoreNKO (Neptune Krill Oil) is the specific branded Antarctic krill that the early krill clinical literature (Bunea 2004) was run on — genuine clinical heritage no generic krill can claim. Antarctic-sourced under CCAMLR management. Honest nuance: Aker BioMarine acquired Neptune's krill IP and the NKO brand in 2017, so NKO is today an Aker-supplied branded krill — the pedigree is real, the ownership has moved.
Cost per serving / value
15% of scoreAt $16.99 for 60 softgels (30 two-softgel servings, Amazon, October 18, 2026) NOW Neptune costs about $0.57 per serving, which is $2.90 per gram of EPA+DHA — fair for a clinically-studied, Friend-of-the-Sea-certified krill, below Viva, Jarrow and Onnit, but above Bronson ($2.50), Sports Research ($2.63) and Kori ($2.66). NOW's high-volume in-house model is why. The honest ceiling: per gram of actual EPA+DHA, even this value krill costs several times more than concentrated fish oil — it's the value pick within the krill tier, not within omega-3 overall.
- Per serving (2 softgels)
- 1 g NKO = 250 mg total omega-3 · 135 mg EPA / 60 mg DHA (195 mg combined EPA+DHA) · 450 mg phospholipids · 360 mcg astaxanthin
- Bottle size
- 60 softgels · 30 servings · ~30 days at 1 serving (2 softgels)/day
- Price
- $16.99 / 60 softgels = about $0.57 per 2-softgel serving = $2.90 per gram of EPA+DHA (Amazon, October 18, 2026)
Astaxanthin + burp tolerance
10% of score360 mcg of esterified astaxanthin per serving — a genuine carotenoid antioxidant that keeps the oil stable against oxidation and is the reason krill produces almost no fishy repeat. Well below the 4-12 mg dose used in standalone astaxanthin trials, so treat it as an oil-stability feature plus a small bonus, not therapy. Real-world tolerance is excellent: phospholipid-bound krill is the cleanest-burping omega-3 format for sensitive users.
- Allergen
- Contains shellfish (krill). Not made with wheat, gluten, soy, milk, egg, or fish ingredients
- More Specs
- Dosing
- Take 2 softgels 1-3× daily with food (NOW label direction)
Label verified. Every figure read from the Supplement Facts photo, Oct 18, 2026.
Marketing Claims Vs. Reality
Phospholipid-bound omega-3 with exceptionally high bioavailability.
The phospholipid-bound bioavailability claim is mechanistically real but practically modest. Ulven 2011 and Ramprasath 2013 found krill raised the Omega-3 Index roughly on par with or ~10-20% above fish oil per gram of EPA+DHA — a real edge, not the 'exceptionally high' framing that implies a large advantage. NOW's wording is on the right side of the truth, somewhat optimistic.
NKO clinically shown to support healthy blood lipid levels within normal range.
There is a real trial behind this — Bunea 2004 (Alt Med Rev) reported NKO improved total cholesterol, LDL, triglycerides, and HDL in 120 hyperlipidemic patients over 90 days. But it's a single small, dated, industry-affiliated study in a lower-tier journal, and the magnitude hasn't been cleanly replicated independently. The claim is grounded in genuine NKO-specific data but should not be read as settled.
Contains naturally occurring astaxanthin, a powerful antioxidant.
Confirmed on the panel: 360 mcg of esterified astaxanthin per serving. Astaxanthin is a genuine carotenoid antioxidant that also stabilises the oil against oxidation. The dose is well below standalone astaxanthin trial ranges (4-12 mg), so it's a real oil-stability feature and small bonus rather than a therapeutic dose — but the claim itself is accurate.
Tested for PCBs, dioxins, mercury, and other heavy metals.
NOW's published product information states this product is tested for PCBs, dioxins, mercury, and heavy metals under their in-house GMP-certified labs. Antarctic krill also bioconcentrate contaminants minimally (lowest trophic level), so the combination of low-contaminant source plus active screening is a real, auditable quality claim.
Friend of the Sea certified — sustainably sourced Antarctic krill.
NOW Neptune Krill Oil carries Friend of the Sea certification, listed on the Friend of the Sea registry. The Antarctic krill fishery is managed under CCAMLR with conservative quotas (~1% of estimated biomass annually). A real, third-party-auditable sustainability claim that places it well above uncertified bulk krill.
What Our Test Actually Found
Correction: the Supplement Facts panel reads 250 mg total omega-3, not 230 mg
An earlier version of this review stated the per-2-softgel-serving panel as 230 mg total omega-3 (120 mg EPA + 70 mg DHA = 190 mg combined EPA+DHA), 390 mg phospholipids, and 750 mcg esterified astaxanthin. The Supplement Facts panel actually reads 250 mg total Omega-3 Fatty Acids, 135 mg EPA + 60 mg DHA (195 mg combined EPA+DHA), 450 mg phospholipids, and 360 mcg esterified astaxanthin. We re-read the label photo on Sep 7, 2026 and corrected every instance of the old figures throughout this review — specs, lead, TL;DR, criteria, claims, FAQ, findings, pros/cons, and verdict.
NKO's clinical heritage is real — but it's mostly one old study
The strongest thing NOW Neptune has that generic krill doesn't is NKO itself: the specific branded krill the early human trials were run on. The headline is Bunea 2004 in Alternative Medicine Review — 120 hyperlipidemic patients, krill vs fish oil vs placebo over 90 days, with NKO improving cholesterol, LDL, triglycerides, and HDL and beating fish oil at comparable doses. That's a genuine, NKO-specific result. But it's a single small trial, two decades old, in a lower-tier journal, with industry affiliation, and its magnitude hasn't been cleanly replicated in larger independent work. Buy NOW Neptune for the branded QC and value, not on the belief that krill is proven dramatically superior to fish oil — the better-replicated science says the absorption edge is modest.
500 mg/softgel is the honest dose limitation
The front of the bottle says 500 mg, and that's krill oil, not EPA+DHA. Per softgel you get only ~98 mg of combined EPA+DHA; the full panel (195 mg EPA+DHA, 450 mg phospholipids, 360 mcg astaxanthin) is per 2-softgel serving. That's why NOW's own directions say take two. It's not a flaw NOW is hiding — it's inherent to krill, where only ~25% of the oil is EPA+DHA — but it means NOW Neptune is a tolerability-and-pedigree play, not a high-dose omega-3 source. If your goal needs grams of actives, this isn't the bottle.
The QC and certification are where NOW Neptune genuinely earns its rank
NOW Foods runs in-house GMP-certified analytical labs and has done for decades — they're one of the few supplement companies whose testing infrastructure is a real differentiator rather than a marketing line. This specific product is tested for PCBs, dioxins, mercury, and heavy metals, and carries Friend of the Sea certification for sustainable Antarctic sourcing. Stack that on krill's naturally near-zero contaminant load (lowest trophic level, eats phytoplankton) and you have one of the cleanest, best-documented krill oils available. For a buyer who chooses supplements on trust and verification, this is the core reason to pick it.
Fair value within krill — but krill is still pricey per gram of actives
At about $0.57 per 2-softgel serving ($2.90 per gram of EPA+DHA), NOW Neptune is fairly priced for a clinically-studied, Friend-of-the-Sea-certified krill — boutique krill brands charge $1.00+ for similar or less. NOW's high-volume, thin-margin, in-house model is exactly why. Hold the value in context, though: per gram of actual EPA+DHA, even this krill costs several times more than concentrated triglyceride-form fish oil. NOW Neptune is fairly priced for krill; it does not win omega-3 cost-efficiency overall. If cost-per-mg is your single metric, you want fish oil.
Shellfish allergy is the absolute disqualifier
NOW explicitly labels this product as containing shellfish (krill), because krill are crustaceans and krill oil carries residual crustacean proteins that can trigger reactions in shellfish-allergic users. Processing minimises allergenic protein but doesn't eliminate the risk, and documented reactions exist. The rule is absolute: if you have any shellfish allergy, do not buy this regardless of how clean the oil is. Switch to a vegan algal-oil omega-3 — same EPA+DHA, zero crustacean exposure.
Full analysis: all pros & cons (10), buy if / skip if
- NKO — the original clinically-studied branded krill, real heritage no generic krill can claim
- Friend of the Sea certified + tested for PCBs, dioxins, mercury, and heavy metals
- NOW's 30-plus-year in-house GMP labs — one of the most consistent QC operations in supplements
- 360 mcg esterified astaxanthin + clean, near-zero-burp phospholipid format
- About $0.57/serving ($2.90/g EPA+DHA) — undercuts boutique krill brands
- 500 mg/softgel = only ~98 mg EPA+DHA per cap; full serving is 2 softgels
- Per gram of EPA+DHA, krill still costs 3-5× more than concentrated fish oil
- Headline NKO lipid evidence (Bunea 2004) is a single small, dated, industry-affiliated trial
- Contains shellfish — disqualifier for shellfish/crustacean-allergic users
- Not the bottle for the 1-2 g/day cardiovascular range (would need 10-20 softgels/day)
- You want the clinically-studied NKO branded krill, not a generic bulk krill oil
- Contaminant testing + manufacturer QC pedigree (PCBs, dioxins, mercury, heavy metals) reassures you
- You quit fish oil over fishy burps and want a clean phospholipid-bound omega-3
- You want clinical-grade krill at about $0.57/serving rather than $1.00+
- You want Friend of the Sea-certified Antarctic sourcing on the label
- You have a shellfish allergy — krill are crustaceans; go vegan algal-oil omega-3 instead
- Cost per gram of EPA+DHA is your priority — concentrated fish oil is 3-5× cheaper per gram
- You need the 1-2 g/day cardiovascular range — that's 10-20 krill softgels/day, impractical
- You want one-softgel-a-day simplicity — NOW Neptune's full serving is two softgels
NKO (the original studied krill) + 195 mg EPA+DHA and 450 mg phospholipids per serving + 360 mcg astaxanthin + Friend of the Sea certification + PCB/dioxin/heavy-metal screening + NOW's 30-year GMP labs + about $0.57/serving ($2.90 per gram of EPA+DHA). The right krill if you want branded clinical heritage and deep QC reassurance. The caveat applies to all krill: at 500 mg/softgel the per-cap EPA+DHA is low, and fish oil delivers far more actives per dollar.
NOW Foods Neptune Krill Oil is the krill to buy when clinical pedigree and contaminant testing matter more to you than squeezing the absolute most EPA+DHA from every softgel. At $16.99 for 60 softgels (30 two-softgel servings, about a one-month supply at one serving a day), it ships NKO — Neptune Krill Oil, the specific branded Antarctic krill that the early krill clinical literature was actually run on. Per 2-softgel serving you get 1 g of NKO delivering 250 mg total omega-3 (135 mg EPA + 60 mg DHA = 195 mg combined EPA+DHA), 450 mg phospholipids, and 360 mcg of esterified astaxanthin. It's Friend of the Sea certified and screened for PCBs, dioxins, mercury, and heavy metals under NOW's three-decade in-house GMP labs. The honest catch sits right on the front of the bottle: 500 mg per softgel is a low per-cap dose, so a full serving is two softgels — and like all krill, the cost per gram of actual omega-3 runs several times higher than concentrated fish oil. Here's the full breakdown.
The clinically-studied, contaminant-tested branded krill — at a fair price.
NOW Foods Neptune Krill Oil is what we recommend to the krill buyer who chooses on trust: someone who wants the original branded NKO with genuine clinical heritage, deep manufacturer QC, and third-party sustainability certification — rather than a generic bulk krill of unknown provenance. NOW layers Friend of the Sea certification and full contaminant testing (PCBs, dioxins, mercury, heavy metals) on top of NKO, runs it through their three-decade in-house GMP labs, and prices it at about $0.57 per serving — fair for clinical-grade krill. The 360 mcg of astaxanthin and the clean phospholipid burp profile round out a bottle that's easy to take and easy to trust. The honest limitations are the same ones that apply to all krill, plus one specific to this SKU. Specific to NOW Neptune: 500 mg per softgel is a low per-cap dose, so the full serving is two softgels — fine for a wellness floor, impractical for high-dose targets. General to krill: per gram of actual EPA+DHA you're paying several times what concentrated fish oil costs, and the phospholipid absorption advantage (~10-20%) doesn't close that gap. The NKO lipid evidence is real but rests heavily on a single dated trial, so don't buy on the belief that krill decisively beats fish oil. Net: if your reason for choosing krill is branded clinical pedigree, contaminant testing, and fair value within the krill tier, NOW Neptune is the right pick. If you're optimising EPA+DHA per dollar, or you need the cardiovascular dose range, read our best omega-3 fish oil guide instead. And if you have any shellfish allergy, skip krill entirely and use a vegan algal-oil omega-3.
If This Doesn’t Fit — Try These
01Sports Research Antarctic Krill Oil
The default krill buy.
02Kori Krill Oil
The mainstream pick for buyers who value simplicity and brand familiarity over price optimization.
05Bronson Antarctic Krill Oil
The value play.
Quick Answers
What is NKO (Neptune Krill Oil) and is it different from regular krill oil?
NKO stands for Neptune Krill Oil — a specific branded, standardised Antarctic krill oil that was the original krill ingredient behind much of the early krill clinical literature (most famously Bunea 2004 on hyperlipidemia). Mechanistically it's the same thing as other Antarctic krill oils: phospholipid-bound EPA+DHA plus naturally occurring astaxanthin. What NKO adds is brand-level traceability and the fact that the early human trials were run specifically on it. One honest nuance: Aker BioMarine (the company behind the Superba krill brand) acquired Neptune's krill inventory and intellectual property in 2017, so today NKO is effectively an Aker-supplied branded krill — the clinical heritage is real, the corporate ownership has changed.
How much EPA and DHA do I actually get per softgel?
Read the serving, not the softgel. NOW lists the panel per 2-softgel serving: 1 g (1000 mg) of NKO delivering 250 mg total omega-3, of which 135 mg is EPA and 60 mg is DHA — so 195 mg combined EPA+DHA — plus 450 mg phospholipids and 360 mcg esterified astaxanthin. That means a single 500 mg softgel carries only ~98 mg combined EPA+DHA. This is the core krill reality: a concentrated fish-oil capsule delivers 500-900 mg of EPA+DHA in one cap. To reach a general-wellness floor on NOW Neptune you take the full 2-softgel serving; to chase the 1-2 g/day cardiovascular range you'd be swallowing 10-20 softgels, which is where krill stops making economic sense versus fish oil.
Is the Bunea 2004 NKO cholesterol study actually good evidence?
It's real but you should weight it carefully. Bunea 2004 (Alternative Medicine Review) randomised 120 hyperlipidemic patients to krill oil, fish oil, or placebo for 90 days and reported that NKO meaningfully lowered total cholesterol, LDL, and triglycerides while raising HDL — and outperformed fish oil at comparable doses. The caveats: it's a single, relatively small, two-decade-old trial published in a lower-tier journal, with industry affiliation, and the headline lipid effects have not been cleanly replicated at that magnitude in larger independent work. Treat it as supportive, brand-relevant evidence — not as proof that krill is dramatically superior to fish oil. The broader, better-replicated finding is narrower: krill raises the Omega-3 Index roughly on par with or modestly above fish oil per gram of actives (Ulven 2011, Ramprasath 2013).
Friend of the Sea vs MSC — does NOW Neptune's certification matter?
Both are credible sustainability certifications for the Antarctic krill fishery; NOW Neptune carries Friend of the Sea (the top-ranked krill pick, Sports Research, carries MSC). The Antarctic krill fishery is managed under CCAMLR with conservative quotas (~1% of estimated biomass per year), and either certification signals traceable, audited harvest. The longer-term concern with all Antarctic krill is ecosystem load — krill are the foundational food for whales, penguins, seals, and seabirds. For a buying decision, Friend of the Sea on the label is a genuine positive and puts NOW Neptune well above any uncertified bulk krill.
Is NOW Neptune good value when krill is usually expensive?
Because NOW prices close to cost. At $16.99 for a 60-softgel bottle (30 two-softgel servings, Amazon, October 18, 2026), NOW Neptune costs about $0.57 per serving, or $2.90 per gram of EPA+DHA — reasonable for a clinically-studied, Friend-of-the-Sea-certified krill, and well under Viva ($4.11/g), Jarrow ($4.21/g) or Onnit ($5.25/g). NOW's model is high-volume, in-house manufacturing with thin margins, which is exactly why their supplements routinely undercut single-product brands. That said, the value is relative to other krill: per gram of actual EPA+DHA, even cheap krill costs several times more than concentrated fish oil. NOW Neptune is fair value within the krill tier, not within omega-3 overall; Bronson, Sports Research and Kori are a little cheaper per gram.
Can I take NOW Neptune Krill Oil with a shellfish allergy?
No. Krill are crustaceans, and NOW explicitly labels this product as containing shellfish (krill). Most krill oil is processed to minimise allergenic protein, but residual exposure is possible and allergic reactions are documented. If you have any shellfish allergy, skip every krill oil and use a vegan algal-oil omega-3 instead — it delivers the same EPA+DHA with zero crustacean exposure. This is an absolute rule, not a cautious-default suggestion.
Sources & Further Reading
6 peer-reviewed sources, each linked to PubMed
- [1] Bunea 2004 (NKO hyperlipidemia) PMID 15656713 — Evaluation of the effects of Neptune Krill Oil on the clinical course of hyperlipidemia. Randomised trial in 120 hyperlipidemic patients: NKO at 1-3 g/day for 90 days improved total cholesterol, LDL, triglycerides, and HDL versus placebo and outperformed fish oil at comparable doses. The headline NKO-specific evidence — but a single small, dated, industry-affiliated trial whose magnitude hasn't been cleanly replicated; read as supportive, not definitive.
- [2] Ulven 2011 PMID 21042875 — Metabolic effects of krill oil are essentially similar to those of fish oil but at lower dose of EPA and DHA, in healthy volunteers. Krill oil produced metabolic effects and plasma EPA+DHA increases comparable to fish oil despite a lower absolute EPA+DHA dose — direct evidence for the phospholipid form's per-milligram absorption edge, while underscoring how little EPA+DHA krill actually delivers per cap.
- [3] Ramprasath 2013 PMID 24304605 — Enhanced increase of omega-3 index in healthy individuals with response to 4-week n-3 fatty acid supplementation from krill oil versus fish oil. Head-to-head trial: krill oil raised the Omega-3 Index more than an equivalent dose of fish oil over 4 weeks, supporting the phospholipid-delivery advantage — though the effect size is modest, not the 'dramatically superior' marketing framing.
- [4] Maki 2009 PMID 19854375 — Krill oil supplementation increases plasma concentrations of eicosapentaenoic and docosahexaenoic acids in overweight and obese men and women. Krill oil raised plasma EPA+DHA comparably to menhaden (fish) oil at a similar omega-3 dose, confirming bioequivalence of the phospholipid form — the basis for treating krill as a legitimate but expensive omega-3 source.
- [5] Harris 2008 (Omega-3 Index) PMID 15208005 — The Omega-3 Index: a new risk factor for death from coronary heart disease?. Established the Omega-3 Index (RBC EPA+DHA %) as a cardiac-risk marker, with an Index above 8% tied to the lowest risk of death from coronary heart disease — the real endpoint to test after 8-12 weeks regardless of source.
- [6] Tou 2007 (krill composition) PMID 17345959 — Krill for human consumption: nutritional value and potential health benefits. Comprehensive review of krill composition documenting the phospholipid-bound EPA+DHA structure and naturally occurring astaxanthin that gives krill oil its oxidative stability — the mechanistic basis for the no-burp, rancidity-resistant profile.
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