Mela B3 is the outlier on this list, and that's the point: it isn't really competing to be your everyday niacinamide serum, it's competing to fade dark spots. The 10% niacinamide is sensible, but the reason to buy it is the Melasyl pigment molecule layered on top, which makes it a targeted tone treatment from a serious dermatological brand. It's fragrance-free and gentle enough for sensitive skin despite the targeting actives, and niacinamide's own tone-evening mechanism is well documented.
It ranks last here only because it's the least suited to the general 'good all-round niacinamide serum' brief — it's premium-priced and pigment-focused. If uneven tone and stubborn dark spots are specifically what you're solving, it's the most purpose-built pick on the page; pair it with daily SPF and give it months.