Himalaya is the largest Ayurvedic supplement manufacturer in the world, in continuous Bacopa production since the 1930s, and their standardised Bacopa Monnieri extract has been the de-facto trial reference for academic researchers running RCTs for decades. When Stough 2001, Calabrese 2008, and the Pase 2012 meta-analysis cited 'standardised Bacopa extract,' Himalaya's supplier chain is what their cited material traces back to. The honest pitch isn't 'cleanest label' or 'highest dose per cap' — it's 'closest consumer-grade equivalent to what the published trials measured.' For Bacopa specifically, that trial-fidelity argument outweighs label-transparency optimization. Twelve weeks of testing on the standard 1-cap-AM-with-food protocol, here's what Bacopa actually delivers, where the runway pays off, and whether $13/month at 250 mg per cap is the right entry to the slow-build memory category.